My Read of the Month:

Title: The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
Published: 2000
Genre: Business/Marketing
Ratings:

I’m glad I finally got to read this book. The thrust of the book explains how three things  can converge to bring about dramatic ripple effect that sets of an epidemic in our society- tipping point.

It can be a societal issue or a fashion trend. Malcolm explains that the three things- the law of the few, the stickiness factor and the power of context are what tips something over that it spills and spreads contagiously.

In his book, he presents many interesting case studies to support each of the elements such as the Sesame Street craze among kids, the smoking habit among teens and Hush Puppies resurging popularity in the 90′s.

Though interesting, the case studies can be a bit technical or dry at most parts which can be puzzling in understanding how some of the information is relevant.

Besides cutting down on the technical information, I think the book could have been much better if it was updated with more latest cases that is related with technology or the internet. That would have greatly enhanced the appeal and usefulness of this book.

Who should read it: People who are in the field of business, marketing and communications or anyone who loves gaining general knowledge.