Vision and Purpose in the Marketplace

Being in the marketplace, I’ve observed one prevailing breakdown among organisations that hinders true sustainable growth or success- the lack of vision and purpose.

Having a vision and purpose

In the marketplace, growth or success is generally defined in terms of power, position, recognition, material possessions and wealth.

However, if we truly put things in the right (godly) perspective, all these are merely short-term achievements or temporal.

Though I do not play down their pragmatic importance of survival in the marketplace, but there’s more to life than just surviving.

That’s why I believe a vision and purpose (ideally God-inspired) is of fundamental importance in differentiating an organisation from the rest.

More importantly, having a vision and purpose will expand an organisation’s definition of growth or success to significance; from making money to making difference.

Therefore, when rightly prioritised, these (power, recognition, material possessions and wealth) are, should be and will be the “by-products” of a compelling vision and purpose.

Transforming the marketplace

Albeit most organisations may have their “vision and purpose or mission statement” proudly emblazoned on walls or on their websites, but in reality they’re at most serving as decorative or cosmetic measures.

“Where there is no vision, the people perish…”

Proverbs 29:18

At present, there is a pressing need for leadership in organisations to have depth and foresight in their vision and purpose. Especially during this slowdown of the economy, this poses as good opportunity to reflect, re-visit or even re-align focus and priorities.

As leadership determines the rise or fall of an organisation, so leaders have to be clear about their vision and purpose as that would determine the business sustainability.

Leaders have to communicate it constantly and consistently. And not just communicating with nice superficial words, but also with action through their exemplenary leadership.

As an employee, besides earning an income, I believe people are looking for more meaning and purpose in their work. This is most natural and expected as we spend the most time of our days at work.

But unfortunately, the reality remains for bottom-line pressure for profitability taking precedence over meaning and purpose in the marketplace.

As a result, it also remains a challenge for us to either choose to conform to this pressure or to be strong and choose to transform the marketplace towards true sustainable growth that makes a difference.

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6 thoughts on “Vision and Purpose in the Marketplace

  1. Without vision, man tend to pass their life without focus. Without focus, man tend to work by default. Without vision, a builder don’t a land to build his dream. He may have the brick – the skill-set, but without a vision, a land, a foundation for him to build on – he may ended being brick-seller, selling his skill-set for a paycheck, without vision, without dream, without purpose. Life may pass him swiftly without a meaning, without a cause.

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