My Read of the Month:
Title: Harvard Business Review on Green Business Strategy (Harvard Business Review Paperback Series)
Author: Harvard Business School Press
Genre: Economics/Sustainable Development
This is a book that presents a compilation of dissertations on environmental sustainability as a business strategy for businesses that would eventually pays great dividends.
The writers of these research pieces attempts to provide proof with substantial case studies to change the general perception that being green is high cost for minimal good.
Figures of ROIs and many success stories are told which encourages and attempt to convince top executives that going green is no longer an option but a necessity in order to remain competitive with global climate change issues arising.
Incidentally, the book provides some clues to why the U.S. are apprehensive towards serious commitment to climate change when Copenhagen arrives. My guess is that the U.S. auto industry are lagging behind it’s other global competitors such as Japan in fuel efficiency technology.
In other words, auto-mobile makers such as Honda and Toyota are ready to dominate the global auto industry with their clean cars if climate change actions are committed and sanctioned.
This move would further bring US auto giant, General Motors to its knees which cannot happen since it has been bought with taxpayers’ money worth at USD30 billion during the financial bailout. Moreover, GM is a massive employer of more than 60,000 jobs to Americans.
Who should read it: For those who would like to learn about business opportunities in the emerging green economy.