My Read of the Month:
Title: Cyber Rules: Strategies For Excelling at E-Business
Author: Thomas M. Siebel
I picked this book up to gain more knowledge and insights about doing business through the internet. I didn’t expect much from this book as it was published in 1999. And now 9 years forward, the internet has grown exponentially and is ubiquitous.
As this book was written when many still weren’t open to the power of the internet with its potential still pretty much left untapped, this book provides very outdated information. But it does present good case studies on why businesses have to tap on the internet in order to remain competitive in a global marketplace.
On my personal intake, I am more convinced that every business has to ride on the internet if it wants to thrive and be around for a long time as the internet has become so integrated in our daily lives that it is the very means to connect to your consumers or stakeholders.
Who should read it: If only you have no other book to read or else get an updated version.