My Read of the Month:

Title: Cyber Rules: Strategies For Excelling at E-Business
Author:
Thomas M. Siebel
Published: 1999
Genre: Business/E-commerce
Ratings: 1.0 out of 5 stars

I picked this book up to gain more knowledge and insights about doing business through the internet. I didn’t expect much from this book as it was published in 1999. And now 9 years forward, the internet has grown exponentially and is ubiquitous.

As this book was written when many still weren’t open to the power of the internet with its potential still pretty much left untapped, this book provides very outdated information. But it does present good case studies on why businesses have to tap on the internet in order to remain competitive in a global marketplace.

On my personal intake, I am more convinced that every business has to ride on the internet if it wants to thrive and be around for a long time as the internet has become so integrated in our daily lives that it is the very means to connect to your consumers or stakeholders.

Who should read it: If only you have no other book to read or else get an updated version.

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One thought on “

  1. The author of this book, is the founder of Siebel System, who develop the concept of CRM (Customer Relationship Management). He was once an employee of the famous Oracle company (famous for its database). Larry Ellison is the boss of Oracle, together with his right-hand programmer, Bob Miner (already died) and top salesman, Ray Lane.
    All four of them have somehow make it to the Amercia Richest 400 before.
    Now Siebel is acquired by Oracle.

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